In a sentence: Better drivers deserve better rates.

What if good drivers didn’t have to pay for bad drivers? Welcome to Root Insurance. We think the old way of pricing car insurance is unfair, so we developed a mobile app that measures driving behavior. By removing bad drivers from the equation, we’re able to keep our rates low. Good drivers save up to 52%. There's a reason we’ve been featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine. (See disclaimers below.)

A higher score on the test drive means you pay less. Test drive? Just download the app and sign up in less than a minute. Then drive your car around like you normally would for a few weeks—that’s the test drive. The Root app does the rest. Your driving score is the #1 factor that goes into your auto insurance quote. Other companies only base your rate off of things like credit score, age, gender, vehicle, and ZIP code. But Root is a progressive company—we base rates primarily on how you drive, not who you are.

Once you’ve driven enough miles and get a quote, you can customize your coverage to get the exact policy that works for you. It’s easy and all in the app. You can instantly see how much it will cost to add or remove coverages—you control your rate, based on your budget. We’ll even help to cancel your old car insurance plan, and we include Roadside Assistance in every policy.

Your Root insurance card is available right from your phone, and if you get into an accident, you can file a claim directly in the app. We know accidents can be stressful, so we walk you through every step. And you can snap photos to submit immediately—the whole process only takes 5 minutes.

What’s even better than a low rate? Actual cash. Referrals save us money, so we can pass the savings on to you. You get paid, they get paid.

No agents. No paperwork. No hassle. Get the good driver discount you deserve and download the Root app today.


• Drive with the Root app for a free quote
• Your driver score is the #1 factor that goes into your rate
• Don’t pay for bad drivers (like you would with other companies)

• Customize and pay for your policy
• Make changes and instantly see the difference in price
• File a claim and snap photos to submit in 5 minutes

• Good driver discount automatically applied
• Roadside Assistance included with every policy
• Free Lyft rides on select holidays
• Earn referral bonuses

Start saving now with car insurance based primarily on how you drive. Download the Root app and get a quote now.
Learn more by visiting our website:
Being cheap is smart:

Connect with us on social:

Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein.
Disclaimer for savings: Based on national reviews reported by actual customers.
Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply.
Form 1. Not available in all states.

Copyright ROOT 2019. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH.
Telematics is not used and resulting represented savings are not applicable in California. Referral program also not applicable in California. Visit for more information. Roadside Assistance purchased as separate coverage in CA.